Does Your Business Need a Mobile Site or Mobile App

When getting started with a mobile marketing strategy to build your company’s mobile presence, there are two main routes to take: a mobile site and a mobile application (app). If this is your first mobile marketing campaign, the difference between mobile site and mobile app can be dispiriting. Before we get started we should have a solid understanding of what a mobile site and mobile app is.

Both mobile sites and mobile apps are viewed on smartphones, like the iPhone, Android, Blackberry, and Windows smartphones, and both will help with your mobile marketing campaign and presence. However, mobile sites and apps serve different purposes, and what you need for your mobile marketing campaign depends on what your goals are for your end result.

A mobile site lives on the internet and is accessed by utilizing a mobile browser on a users’ smartphone. Mobile sites are designed to compliment your existing website (if you have one, and you should). On your existing website you can have code installed to have a user automatically redirected to your mobile site when the user accesses your site through a smartphone. With a mobile site it doesn’t matter if the user is on an iPhone, Android, Blackberry or Windows phone, as they are accessing your site through the browser on the smartphone.

A mobile app is an application you download from iTunes, Google Play, Blackberry App World or Windows Market Place. The app is then installed onto the users respective device, and the user can access the app on their device without using the users’ data and subscription plan (there are some exemptions based on how the app works). A mobile app will either come with all the content downloaded within the app, or may need to pull further content from the internet. To reach a majority of users the application has to be developed for the iPhone, Android, Blackberry and Windows phone.

Now that we know the differences of a mobile app and mobile website, which is better to have?

The answer is up to you, and your goals. If your goal is to be interactive like a game such as casino, candycrush or etc, and reach a specific niche, a mobile app is the way to go. If your goal is reach the greatest number of people with mobile friendly content, a mobile site is the way to go such as betboo mobil, or mobil bahis . In some case you may want a mobile site and app, but generally, a mobile site should be the first step you take in starting your mobile marketing campaign.